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Brand sharpening & UI Kit
AutoVex
Project overview: UI Library and Brand sharpening
Project Scope
- UI Library Creation: Designed a comprehensive UI Library tailored to AutoVex's needs, ensuring consistency and efficiency across all user interfaces.
- Brand Clarification: Enhanced AutoVex's brand identity by refining visual elements and aligning them with the company's core values and market positioning.
- Website UI and UX Design: Designed intuitive and user-friendly interfaces for AutoVex's website, improving the overall user experience and accessibility.
- Car sales flow optimization: Streamlined the car sales process through the creation of a seamless and engaging user interface, facilitating easier navigation and transaction completion.
Project Goals
- Consistency: Establish a uniform visual language across all digital platforms.
- Brand Cohesion: Strengthen brand recognition and trust through polished and professional design elements.
- User Experience: Enhance usability and engagement for website visitors and potential customers.
- Efficiency: Simplify the car sales process, making it more intuitive and less time-comsuming for users.
Key outcomes
- A versatile and scalable UI Library that can be easily maintained and expanded.
- A refreshed and cohesive brand identity that resonates with AutoVex's target audience.
- Improved website interfaces that boost user satisfaction and interaction rates.
- An optimized car sales flow that contributes to increased sales conversions and customer satisfaction.